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BACKLANE / DOCUMENTATION

Set up Backlane.
Work with your AI.

From your first connection to your first task: everything you need to connect your marketplaces to your AI assistant.

Read as Markdown

01 / Setup

Account & marketplace

You need a Backlane account and access to the seller account you want to connect. Your AI client must support remote MCP with OAuth. Enter credentials in the relevant sign-in or connection dialog, not in chat.

  1. 01

    Create your Backlane account

    Create your Backlane account or sign in. Select the organisation whose marketplaces you want to connect.

  2. 02

    Connect your marketplace

    Choose your marketplace in Backlane and connect your seller account.

  3. 03

    Connect your AI assistant

    Connect Backlane to ChatGPT, Claude, Cursor or VS Code, sign in and start your first chat.

Backlane supports OTTO Market, Kaufland and the Mirakl marketplaces available in the app. Amazon is not available yet. Available data and actions depend on your connection and permissions.

Backlane is currently in open beta. During this limited period, all available features are completely free to use. Any costs for your AI assistant or marketplace accounts are separate.

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02 / Connect your AI assistant

Connect Backlane as an MCP server.

Copy the MCP server URL and choose your AI assistant. Then sign in with your Backlane account to connect.

ChatGPT

Plugin directory: chatgpt.com/plugins

  1. Create an MCP plugin

    Open the plugin directory → Add → Add custom MCP server. Enter the connection details below. Advanced OAuth settings are discovered automatically. Review the notices and choose “Create as a plugin”.

  2. Install & sign in

    Install Backlane from your personal plugins and complete sign-in with your Backlane account.

  3. Select it in chat

    Start a new chat, select Backlane with @ and ask which marketplaces you have connected.

Connection details 
Name: backlane
Description: Marketplace APIs (orders, offers, inventory)
Connection (Server URL): https://app.getbacklane.com/mcp
Authentication: OAuth
Official instructions ↗

Claude

  1. Create a connector

    Open Customize → Connectors → + Add → Add custom connector. In team workspaces, an authorised member must first add the connector in organisation settings.

  2. Add Backlane

    Enter Backlane and the server URL. Review the detected OAuth settings and follow the connection dialog to sign in.

  3. Enable it in chat

    Enable Backlane under + → Connectors in chat and ask which marketplaces you have connected.

Using Claude Code?

Run this command in your terminal. Then open /mcp in Claude Code and sign in to Backlane.

claude mcp add --transport http backlane 'https://app.getbacklane.com/mcp'
Official instructions ↗

Cursor

  1. Open the configuration

    Open ~/.cursor/mcp.json. Create the file if it does not exist yet.

  2. Add Backlane

    Copy the configuration and save it in the file. If you already have servers, add the backlane entry.

  3. Sign in & use it

    Open the MCP settings in Cursor and sign in to Backlane. You can then use Backlane in Agent chat.

~/.cursor/mcp.json 
{
  "mcpServers": {
    "backlane": {
      "url": "https://app.getbacklane.com/mcp"
    }
  }
}

Already have a configuration? Add only the backlane entry and keep your existing servers.

Official instructions ↗

VS Code

  1. Add a server

    Open .vscode/mcp.json in your project, or run “MCP: Add Server” and choose HTTP.

  2. Save the configuration

    Add the configuration to the file. When using the command, enter the server URL above and the name backlane.

  3. Start & sign in

    Click “Start” for the server and sign in to Backlane. Then use the connection in GitHub Copilot.

.vscode/mcp.json 
{
  "servers": {
    "backlane": {
      "type": "http",
      "url": "https://app.getbacklane.com/mcp"
    }
  }
}

Already have a configuration? Add only the backlane entry and keep your existing servers.

Official instructions ↗

Team workspaces may require administrator approval. Menu labels and availability depend on your AI provider.

Connection details

Transport: Streamable HTTP. Authentication: OAuth. The MCP server URL is a technical endpoint for client configuration. A 401 when opening it in a browser without signing in is expected and is not a connection test.

03 / Check the connection

Check the connection

Which marketplaces have I connected to Backlane?

Ask your AI assistant to call Backlane's list_integrations tool. A successful tool call confirms the MCP connection. An empty connection list means a marketplace still needs connecting; it is not an MCP connection failure.

04 / Your first tasks

Your first tasks

Review open orders

Show my open orders on OTTO Market and which need attention next. Do not change any data.

What to expectAn overview based on the available order and status data.

Check product data

Check my most recently created products on Kaufland: which are online, and where does the API report errors? Do not change any data.

What to expectAvailable product statuses and errors, with missing data explicitly identified.

05 / Access and control

Access and control

  • Only connect seller accounts you are authorised to access. Your assistant uses the active connections of your organisation.
  • Enter credentials only in Backlane or the provider’s sign-in dialog. Never copy API keys or passwords into chat.
  • Write access can be disabled for the organisation in Backlane settings. Write actions are logged.
  • Disconnect marketplace accounts in Backlane and remove the Backlane connector in your AI client. For OTTO, also uninstall the app in Partner Connect to fully revoke access.

06 / If something is missing

If something is missing

No Backlane tools in chat

Check that the plugin or connector is installed, signed in and enabled for this chat. Start a new chat if needed.

Missing or expired sign-in

Restart OAuth sign-in in your AI client's connection settings. Do not replace it with a manually entered token.

A marketplace is missing

Check the active organisation and connection in Backlane. list_integrations provides setup or repair links. Fetch the list again after setup.

Menu items are missing

Check the provider's official instructions and workspace permissions. Ask about the interface actually shown instead of inventing menu paths.

07 / Guides & help

Guides & help

Read as Markdown GitHub Backlane skill for AI agents
For AI assistants

list_integrations shows connections and setup links. search explores the API specification of active connections. execute performs API calls and can change data. The read-only connection check is sufficient for setup.

Need a hand?

Tell us which step you need help with. Do not send credentials or API keys.

hello@getbacklane.com

Ready for your first connection?

Open Backlane and connect your first seller account.

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