Chief Product Officer
Tim Hoffmann
Tim leads product at shopvibes. His focus is product data, marketplace integrations and workflows that help eCommerce teams in their daily work.
Connect on LinkedInBACKLANE / ABOUT US
The team behind Backlane.
Backlane is the MCP server for your daily marketplace work. It connects your seller accounts to AI assistants like ChatGPT and Claude. Check inventory, edit listings and keep track of orders – right in your chat.
THE COMPANY BEHIND BACKLANE
A product by shopvibes.
Backlane is built by ShopVibes GmbH, based in Oberhaching near Munich. With shopvibes, we help brands, manufacturers and retailers manage product data and distribute it to retailers and marketplaces. We bring that experience to Backlane.
shopvibes by the numbers
- Products managed with shopvibes
- 500,000+
- Retailers connected to shopvibes
- 110+
THE PEOPLE BEHIND BACKLANE
Meet the team.
Product and technology work closely together here. Get in touch to learn more about Backlane or connecting your marketplaces.
CTO & Co-Founder
Philipp Schlieker
Philipp is CTO and co-founder of shopvibes. His experience spans building software for product data management and complex system integrations.
Connect on LinkedInYOUR DATA. YOUR TRUST.
Questions about Backlane or your data?
Want to understand how Backlane fits your workflows or what data a connection processes? Write to us. Our documentation also explains setup and permissions.