backlane A product by shopvibes
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FOR ECOMMERCE TEAMS

Your MCP server for your daily operations.

Bring your eCommerce work into your AI chat. Connect your seller accounts to Claude, ChatGPT, Cursor or VS Code. Check product launches, find data errors and spot opportunities in your advertising.

Sign up for free See what you can do

Completely free during the open beta. For a limited time.

Works with Claude ChatGPT Cursor VS Code

Give this to your AI.

Help me connect Backlane via MCP.

Help me connect Backlane via MCP. First read the setup guide: https://getbacklane.com/en/setup.md. If you cannot access it, use the basic steps below and ask about the interface I am using. First ask which AI assistant I use and whether I already have a Backlane account. Then guide me step by step: create an account or sign in, connect a marketplace, add Backlane as a remote MCP server in my AI assistant and complete OAuth sign-in. The MCP server URL below belongs in the connection settings; it is not a web page to open. Pasting this prompt alone does not establish a connection. After setup, ask me to list my connected marketplaces through Backlane to check the connection. Create a Backlane account or sign in: https://app.getbacklane.com MCP server URL: https://app.getbacklane.com/mcp

Copy the prompt. Paste into your AI chat. Start setup.

Setup guide for AI assistants
BUILT FOR YOUR MARKETPLACE WORK
Explore all marketplaces

01 / FROM INTENTION TO ACTION

You know the goal.
Tell your AI.

Are your new products live everywhere? Where is data missing? And which ads need a closer look? Bring analysis and everyday tasks together in your AI chat.

A DAY-TO-DAY EXAMPLE
YOU

Analyse my OTTO ads for the last 30 days against the previous period. Which campaigns are below my target ROAS of 4? Show ad spend, attributed sales and the biggest decline.

Your AI assistant via backlane
Analyse OTTO campaigns across two periods

Outdoor has dropped from 3.0 to 0.9 ROAS. These three campaigns are below your target of 4:

CampaignAd spendAd salesROAS
Living €840 €1,512 1.8
Chairs €620 €1,550 2.5
Outdoor €390 €351 0.9

30 days · Ad sales = attributed sales. ROAS = ad sales / ad spend.

Shall I break down Outdoor by product and show where the ad spend goes?

Review ad spend

Illustrative sample data. Available analyses depend on your connections, permissions and the data provided.

And for everyday tasks?

Stock, listings and orders stay just as easy. Copy a prompt and try it with your own data.

Check product launches

Check whether products created in the last 7 days are live on every connected marketplace. Show missing or rejected listings and the reported reasons. Flag any channels you cannot verify.

Find data errors

Check my product data across all connected marketplaces. Show missing required fields and reported errors by product and channel. Use available import reports and flag any missing data.

Check stock

Which of my OTTO products have fewer than 10 units in stock?

Move listings forward

Check my Kaufland listings for missing descriptions and show me the affected products.

Sort orders

Show my open orders on OTTO and sort them by order date.

02 / ONE CONNECTION, MORE POSSIBILITIES

One MCP server. Your marketplaces.

MCP stands for Model Context Protocol: a standard that lets AI assistants use data and functions from external systems. Backlane uses it to connect your seller accounts to your AI tools.

YOUR SELLER ACCOUNTS

Amazon Coming soon
OTTO Market App installation & OAuth
Kaufland Client key & secret key
Mirakl marketplaces API key for the marketplace
backlaneYour eCommerce MCP

YOUR AI ASSISTANT

Claude
ChatGPT

+ other MCP clients

More marketplaces are on the way.

Request your marketplace

MANY MARKETPLACES. ONE CONNECTION.

Connect your marketplaces.

Our own integrations with OTTO Market and Kaufland. Plus Mirakl marketplaces like home24 and Decathlon. Backlane brings your seller accounts into your AI chat through one MCP server.

More direct marketplace integrations are on the way. Backlane grows with your business. Suggest a marketplace

Your marketplaces. One AI chat.

Join the free open beta and connect your seller accounts with Backlane.

Connect your marketplaces

Your accounts. Your control.

Credentials stay protected

Marketplace credentials are stored encrypted and are not passed to the AI model.

Read or make changes

Disable write access for your entire organisation and start by reading data only.

Keep track of changes

Write actions are logged. Manage all your active connections in one place in Backlane.

03 / YOUR MCP SETUP

Connect once. Work differently.

Your account. Your marketplace. Your AI. Choose the step you’re at.

Create your Backlane account

Create your Backlane account or sign in. Select the organisation whose marketplaces you want to connect.

Create a free account

Connect your marketplace

Choose your marketplace in Backlane and connect your seller account.

Connect marketplace

Connect Backlane as an MCP server.

Copy the MCP server URL and choose your AI assistant. Then sign in with your Backlane account to connect.

ChatGPT

Plugin directory: chatgpt.com/plugins

  1. Create an MCP plugin

    Open the plugin directory → Add → Add custom MCP server. Enter the connection details below. Advanced OAuth settings are discovered automatically. Review the notices and choose “Create as a plugin”.

  2. Install & sign in

    Install Backlane from your personal plugins and complete sign-in with your Backlane account.

  3. Select it in chat

    Start a new chat, select Backlane with @ and ask which marketplaces you have connected.

Connection details 
Name: backlane
Description: Marketplace APIs (orders, offers, inventory)
Connection (Server URL): https://app.getbacklane.com/mcp
Authentication: OAuth
Official instructions ↗

Claude

  1. Create a connector

    Open Customize → Connectors → + Add → Add custom connector. In team workspaces, an authorised member must first add the connector in organisation settings.

  2. Add Backlane

    Enter Backlane and the server URL. Review the detected OAuth settings and follow the connection dialog to sign in.

  3. Enable it in chat

    Enable Backlane under + → Connectors in chat and ask which marketplaces you have connected.

Using Claude Code?

Run this command in your terminal. Then open /mcp in Claude Code and sign in to Backlane.

claude mcp add --transport http backlane 'https://app.getbacklane.com/mcp'
Official instructions ↗

Cursor

  1. Open the configuration

    Open ~/.cursor/mcp.json. Create the file if it does not exist yet.

  2. Add Backlane

    Copy the configuration and save it in the file. If you already have servers, add the backlane entry.

  3. Sign in & use it

    Open the MCP settings in Cursor and sign in to Backlane. You can then use Backlane in Agent chat.

~/.cursor/mcp.json 
{
  "mcpServers": {
    "backlane": {
      "url": "https://app.getbacklane.com/mcp"
    }
  }
}

Already have a configuration? Add only the backlane entry and keep your existing servers.

Official instructions ↗

VS Code

  1. Add a server

    Open .vscode/mcp.json in your project, or run “MCP: Add Server” and choose HTTP.

  2. Save the configuration

    Add the configuration to the file. When using the command, enter the server URL above and the name backlane.

  3. Start & sign in

    Click “Start” for the server and sign in to Backlane. Then use the connection in GitHub Copilot.

.vscode/mcp.json 
{
  "servers": {
    "backlane": {
      "type": "http",
      "url": "https://app.getbacklane.com/mcp"
    }
  }
}

Already have a configuration? Add only the backlane entry and keep your existing servers.

Official instructions ↗

Team workspaces may require administrator approval. Menu labels and availability depend on your AI provider.

Check the connection: „Which marketplaces have I connected to Backlane?“ Ask your AI assistant to call Backlane's list_integrations tool. A successful tool call confirms the MCP connection. An empty connection list means a marketplace still needs connecting; it is not an MCP connection failure.

Read the full documentation
How does the Backlane MCP server work?

Backlane exposes marketplace API functions as MCP tools. Your AI assistant uses them to check stock or update product data, for example. Backlane hosts the MCP server for you; connect it through a URL and sign in with your account.

Remote MCP · OAuth · Code Mode with search + execute

BACKLANE ON VIDEO

A closer look at Backlane.

See how Backlane connects your marketplaces to ChatGPT and Claude.

Watch on YouTube

Watch the YouTube video

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GOOD TO KNOW

A few more things.

Contact
How much does Backlane cost?

Backlane is currently in open beta. During this limited period, all available features are completely free to use. Any costs for your AI assistant or marketplace accounts are separate.

Do I need to know how to code?

No. Describe your task in everyday language. Depending on your marketplace, setup requires API keys or an app authorisation. Backlane brings your connections together in one place.

Is Backlane a separate AI chat?

Backlane is a hosted MCP server for eCommerce. You use your existing AI assistant; Backlane connects it to your marketplace data and available actions.

Which AI tools work with the Backlane MCP server?

You can connect Backlane to ChatGPT, Claude, Cursor and VS Code with GitHub Copilot. Your tool and plan must support custom MCP servers. Find the instructions for your tool in the setup section.

Which marketplaces are planned for the first release?

The first version focuses on OTTO Market, Kaufland and Mirakl-based marketplaces.

Can AI change my marketplace data?

Yes, depending on the API and your permissions. You can disable all write access for your organisation in Backlane. Ask your assistant to show planned changes first, and review important results.

Which Claude or ChatGPT plan do I need?

Your plan or workspace must support custom MCP connections. Requirements and menu labels can change. Business workspaces may also need administrator approval.

Who is behind Backlane?

Backlane is a product by shopvibes. The team builds software for managing product data and distributing it to marketplaces and retailers.

YOUR NEXT MOVE

Less portal.
More potential.

Bring your marketplaces into the conversation. And your ideas into action.

Sign up for free

Completely free during the open beta. For a limited time.