# Backlane — MCP server for eCommerce

> Backlane is a hosted MCP (Model Context Protocol) server for eCommerce. It connects seller accounts to AI assistants so users can check inventory, work on listings and review orders from their AI chat.

Website: https://getbacklane.com
Languages: German (/) and English (/en/).

The first version targets OTTO Market, Kaufland and Mirakl-based marketplaces.
Users can query marketplace data and perform supported actions from Claude, ChatGPT,
Cursor, VS Code with GitHub Copilot or another compatible MCP client.
Backlane exposes marketplace API functions as MCP tools and hosts the server;
users connect through a remote MCP URL and sign in with their Backlane account.
Actions depend on marketplace APIs and permissions.
Write access can be disabled for an organisation. Website workflows use illustrative data.
Featured examples cover OTTO advertising spend and product-performance analysis,
Kaufland Buybox offer comparisons, and sales comparisons of the same products across
connected marketplaces. Advertising figures are attributed ad metrics, not profit.
Cross-marketplace comparisons require matching products and a consistent time period.
The website also provides starter prompts for stock, listing quality and open orders.

## Getting started
- [German documentation](https://getbacklane.com/docs/): public setup, examples, permissions and troubleshooting.
- [English documentation](https://getbacklane.com/en/docs/): the same guide in English.
- [German setup guide, plain Markdown](https://getbacklane.com/setup.md): prerequisites, client instructions, configurations, OAuth sign-in and a connection check.
- [English setup guide, plain Markdown](https://getbacklane.com/en/setup.md): the same instructions in English.
- These public guides require no sign-in. Read the guide for the user's language before helping with setup.
- MCP server URL: https://app.getbacklane.com/mcp
- The MCP endpoint belongs in client settings; opening it as a web page does not establish a connection.
- Setup instructions cover ChatGPT, Claude (web, desktop and Claude Code), Cursor and VS Code with GitHub Copilot.
- [Setup overview](https://getbacklane.com/#start)
- [Connection guide](https://getbacklane.com/#connection-guide)
- [English website](https://getbacklane.com/en/)
- [Registration](https://app.getbacklane.com)

## Public agent repository

The public Backlane repository contains setup guides, agent skills and plugin configurations for the hosted MCP service.

- [Backlane on GitHub](https://github.com/pschlieker/getbacklane)

- [Setup guides by AI client](https://github.com/pschlieker/getbacklane/blob/main/docs/setup/README.md)

- [Backlane skill for AI agents](https://github.com/pschlieker/getbacklane/blob/main/skills/backlane/SKILL.md)

## About Backlane
Backlane is built by ShopVibes GmbH in Oberhaching near Munich.
- [About the company and team, German](https://getbacklane.com/about/)
- [About the company and team, English](https://getbacklane.com/en/about/)

## Open beta and pricing
Backlane is currently in open beta. During this limited period, all available features are completely free to use. Any costs for your AI assistant or marketplace accounts are separate.

Backlane is a product by shopvibes (https://www.shop-vibes.de/).
Contact: hello@getbacklane.com